{"id":76512,"date":"2025-08-09T16:46:06","date_gmt":"2025-08-09T09:46:06","guid":{"rendered":"https:\/\/webformobi.com\/wordpress\/phat-trien-wordpress\/huong-dan-xay-dung-trang-landing-page-wordpress-chuyen-nghiep\/"},"modified":"2025-08-09T16:46:06","modified_gmt":"2025-08-09T09:46:06","slug":"huong-dan-xay-dung-trang-landing-page-wordpress-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/thietkewebsite.com\/nangcap\/huong-dan-xay-dung-trang-landing-page-wordpress-chuyen-nghiep\/","title":{"rendered":"H\u01b0\u1edbng D\u1eabn X\u00e2y D\u1ef1ng Trang Landing Page WordPress Chuy\u00ean Nghi\u1ec7p"},"content":{"rendered":"[ad_1]\n<h3>Gi\u1edbi Thi\u1ec7u V\u1ec1 Landing Page<\/h3>\n<p><\/p>\n<p>Landing Page, hay c\u00f2n g\u1ecdi l\u00e0 trang \u0111\u00edch, l\u00e0 m\u1ed9t lo\u1ea1i trang web \u0111\u1eb7c bi\u1ec7t c\u00f3 nhi\u1ec7m v\u1ee5 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng. M\u1ed9t trang landing page hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng nhau t\u00ecm hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t trang landing page chuy\u00ean nghi\u1ec7p s\u1eed d\u1ee5ng WordPress.<\/p>\n<p><\/p>\n<h3>Ch\u1ecdn Theme Ph\u00f9 H\u1ee3p<\/h3>\n<p><\/p>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, vi\u1ec7c ch\u1ecdn theme l\u00e0 r\u1ea5t quan tr\u1ecdng. Theme kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn giao di\u1ec7n m\u00e0 c\u00f2n \u0111\u1ebfn ch\u1ee9c n\u0103ng c\u1ee7a trang web. B\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn m\u1ed9t theme ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a landing page. M\u1ed9t s\u1ed1 ti\u00eau ch\u00ed \u0111\u1ec3 ch\u1ecdn theme bao g\u1ed3m:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng: Giao di\u1ec7n d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/li>\n<p><\/p>\n<li>T\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh: \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi truy c\u1eadp.<\/li>\n<p><\/p>\n<li>Responsive: Theme c\u1ea7n t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<p><\/p>\n<li>T\u00f9y bi\u1ebfn linh ho\u1ea1t: C\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u00e0u s\u1eafc, b\u1ed1 c\u1ee5c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c theo \u00fd mu\u1ed1n.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>C\u00e1c theme ph\u1ed5 bi\u1ebfn cho landing page c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Astra, Divi v\u00e0 Elementor.<\/p>\n<p><\/p>\n<h3>C\u00e0i \u0110\u1eb7t WordPress<\/h3>\n<p><\/p>\n<p>Sau khi ch\u1ecdn \u0111\u01b0\u1ee3c theme ph\u00f9 h\u1ee3p, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 c\u00e0i \u0111\u1eb7t WordPress. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t WordPress m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng:<\/p>\n<p><\/p>\n<ol><\/p>\n<li>Ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hosting v\u00e0 domain.<\/li>\n<p><\/p>\n<li>T\u1ea3i xu\u1ed1ng v\u00e0 c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m WordPress l\u00ean server.<\/li>\n<p><\/p>\n<li>\u0110\u0103ng nh\u1eadp v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n WordPress b\u1eb1ng t\u00e0i kho\u1ea3n admin.<\/li>\n<p><\/p>\n<li>\u0110i t\u1edbi m\u1ee5c \u201cAppearance\u201d v\u00e0 ch\u1ecdn \u201cThemes\u201d \u0111\u1ec3 c\u00e0i \u0111\u1eb7t theme \u0111\u00e3 ch\u1ecdn.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>T\u1ea1o Landing Page<\/h3>\n<p><\/p>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t trang WordPress s\u1eb5n s\u00e0ng, ch\u00fang ta h\u00e3y b\u1eaft \u0111\u1ea7u t\u1ea1o landing page. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o ra m\u1ed9t landing page hi\u1ec7u qu\u1ea3:<\/p>\n<p><\/p>\n<ol><\/p>\n<li>Truy c\u1eadp v\u00e0o \u201cPages\u201d, sau \u0111\u00f3 nh\u1ea5n v\u00e0o \u201cAdd New\u201d \u0111\u1ec3 t\u1ea1o m\u1ed9t trang m\u1edbi.<\/li>\n<p><\/p>\n<li>Ch\u1ecdn template cho trang landing page n\u1ebfu theme c\u1ee7a b\u1ea1n c\u00f3 ch\u1ee9c n\u0103ng n\u00e0y.<\/li>\n<p><\/p>\n<li>S\u1eed d\u1ee5ng tr\u00ecnh so\u1ea1n th\u1ea3o \u0111\u1eb9p (page builder) \u0111\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o b\u1ed1 c\u1ee5c cho trang.<\/li>\n<p><\/p>\n<li>Th\u00eam c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh v\u00e0 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA).<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>Thi\u1ebft K\u1ebf B\u1ed1 C\u1ee5c H\u1ea5p D\u1eabn<\/h3>\n<p><\/p>\n<p>B\u1ed1 c\u1ee5c c\u1ee7a landing page l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. M\u1ed9t s\u1ed1 l\u01b0u \u00fd cho vi\u1ec7c thi\u1ebft k\u1ebf b\u1ed1 c\u1ee5c bao g\u1ed3m:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Gi\u1eef cho thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng: Kh\u00f4ng c\u1ea7n th\u00eam qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00e2y r\u1ed1i.<\/li>\n<p><\/p>\n<li>S\u1eed d\u1ee5ng c\u00e1c kho\u1ea3ng tr\u1eafng h\u1ee3p l\u00fd: \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o c\u1ea3m gi\u00e1c th\u00f4ng tho\u00e1ng cho trang.<\/li>\n<p><\/p>\n<li>\u0110\u1eb7t c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1edf v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn: V\u00ed d\u1ee5 nh\u01b0 n\u00fat CTA n\u00ean n\u1eb1m \u1edf v\u1ecb tr\u00ed trung t\u00e2m ho\u1eb7c g\u1ea7n \u0111\u1ea7u trang.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Vi\u1ebft N\u1ed9i Dung \u0110\u1ea7y \u0110\u1ee7 v\u00e0 H\u1ea5p D\u1eabn<\/h3>\n<p><\/p>\n<p>N\u1ed9i dung c\u1ee7a landing page c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c k\u1ef9 l\u01b0\u1ee1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o khi vi\u1ebft n\u1ed9i dung cho landing page:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn: \u0110\u01b0a ra l\u00fd do t\u1ea1i sao ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean quan t\u00e2m.<\/li>\n<p><\/p>\n<li>Chia s\u1ebb l\u1ee3i \u00edch r\u00f5 r\u00e0ng: H\u00e3y cho h\u1ecd bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec khi t\u01b0\u01a1ng t\u00e1c v\u1edbi trang.<\/li>\n<p><\/p>\n<li>S\u1eed d\u1ee5ng testimonial ho\u1eb7c \u0111\u00e1nh gi\u00e1: \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Th\u00eam C\u00e1c Y\u1ebfu T\u1ed1 K\u00eau G\u1ecdi H\u00e0nh \u0110\u1ed9ng (CTA)<\/h3>\n<p><\/p>\n<p>N\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) l\u00e0 ph\u1ea7n quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed9t landing page. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t CTA hi\u1ec7u qu\u1ea3, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>S\u1eed d\u1ee5ng m\u00e0u s\u1eafc n\u1ed5i b\u1eadt cho n\u00fat: \u0110i\u1ec1u n\u00e0y gi\u00fap n\u00f3 d\u1ec5 nh\u1eadn di\u1ec7n h\u01a1n.<\/li>\n<p><\/p>\n<li>V\u0103n b\u1ea3n r\u00f5 r\u00e0ng v\u00e0 g\u00e2y k\u00edch th\u00edch: V\u00ed d\u1ee5 nh\u01b0 \u201c\u0110\u0103ng k\u00fd ngay\u201d ho\u1eb7c \u201cNh\u1eadn \u01b0u \u0111\u00e3i ngay h\u00f4m nay\u201d.<\/li>\n<p><\/p>\n<li>\u0110\u1eb7t CTA \u1edf nh\u1eefng v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c: V\u00ed d\u1ee5 nh\u01b0 \u1edf \u0111\u1ea7u ho\u1eb7c cu\u1ed1i trang.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>T\u1ed1i \u01afu H\u00f3a SEO Cho Landing Page<\/h3>\n<p><\/p>\n<p>\u0110\u1ec3 landing page c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a SEO l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. M\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a SEO bao g\u1ed3m:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Ch\u1ecdn t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n<p><\/p>\n<li>Th\u00eam th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3: \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n<p><\/p>\n<li>S\u1eed d\u1ee5ng link n\u1ed9i b\u1ed9: \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n SEO m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Ki\u1ec3m Tra v\u00e0 \u0110\u00e1nh Gi\u00e1 Landing Page<\/h3>\n<p><\/p>\n<p>Sau khi ho\u00e0n th\u00e0nh, b\u1ea1n c\u1ea7n ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a landing page. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, th\u1eddi gian trung b\u00ecnh ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang, v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 bao g\u1ed3m Google Analytics v\u00e0 Google Search Console.<\/p>\n<p><\/p>\n<h3>K\u1ebft Lu\u1eadn<\/h3>\n<p><\/p>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t trang landing page chuy\u00ean nghi\u1ec7p tr\u00ean WordPress kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u qu\u00e1 kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e1ng t\u1ea1o. H\u00e3y nghi\u00eam t\u00fac trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf, n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh!<\/p>\n[ad_2]\n","protected":false},"excerpt":{"rendered":"[ad_1] Gi\u1edbi Thi\u1ec7u V\u1ec1 Landing Page Landing Page, hay c\u00f2n g\u1ecdi l\u00e0 trang \u0111\u00edch, l\u00e0 m\u1ed9t lo\u1ea1i trang web \u0111\u1eb7c bi\u1ec7t c\u00f3 nhi\u1ec7m v\u1ee5 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng. M\u1ed9t trang landing page hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chuy\u00ean&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13029],"tags":[13197],"class_list":["post-76512","post","type-post","status-publish","format-standard","hentry","category-phat-trien-wordpress","tag-xay-dung-trang-landing-page-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng D\u1eabn X\u00e2y D\u1ef1ng Trang Landing Page WordPress Chuy\u00ean Nghi\u1ec7p - Thi\u1ebft k\u1ebf website Wordpress chuy\u00ean nghi\u1ec7p \u2013 Thi\u1ebft k\u1ebf web d\u00f9ng Ai \u2013 Thi\u1ebft k\u1ebf website gi\u00e1 r\u1ebb, \u0111\u1eb9p \u2013 TRUSTvn Wordpress Ai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thietkewebsite.com\/nangcap\/huong-dan-xay-dung-trang-landing-page-wordpress-chuyen-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng D\u1eabn X\u00e2y D\u1ef1ng Trang Landing Page WordPress Chuy\u00ean Nghi\u1ec7p - Thi\u1ebft k\u1ebf website Wordpress chuy\u00ean nghi\u1ec7p \u2013 Thi\u1ebft k\u1ebf web d\u00f9ng Ai \u2013 Thi\u1ebft k\u1ebf website gi\u00e1 r\u1ebb, \u0111\u1eb9p \u2013 TRUSTvn Wordpress Ai\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Gi\u1edbi Thi\u1ec7u V\u1ec1 Landing Page Landing Page, hay c\u00f2n g\u1ecdi l\u00e0 trang \u0111\u00edch, l\u00e0 m\u1ed9t lo\u1ea1i trang web \u0111\u1eb7c bi\u1ec7t c\u00f3 nhi\u1ec7m v\u1ee5 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng. 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